Rejuvenate your Skin. Revitalize your Mind.

  • Transformative benefits of cold therapy...

    No full-body plunge required.

How does it work?

  • Easily immerse your entire face and comfortably breathe while submerged.

  • Amplify the effects — enhance circulation, promote relaxation, & watch your skin glow.

  • In just minutes, you’ll feel refreshed & invigorated as oxygen-rich blood revitalizes your skin.

Discover Your Ultimate Beauty Essential

Experience the rejuvenating power of cold therapy with comfort and ease. The FaceTub brings you an array of benefits from improved skin health to regulating your nervous system.

Radiant Skin:

Reduce puffiness, tighten pores, and enhance your natural glow.

Stress Relief:

Soothe your mind by calming your nervous system.

Energy Boost:

Start your day feeling refreshed and revitalized in just minutes.

Collapsible content

Skin Health

1. Reduction of Inflammation: Cold water exposure can reduce inflammation on the skin. Chronic inflammation is a leading cause of various skin issues like redness, acne, and certain types of dermatitis. Breath-work, particularly deep breathing, can also have anti-inflammatory effects, thereby complementing the benefits of cold water.

2. Vasoconstriction: Cold water immediately causes the blood vessels in the skin to constrict, a response known as vasoconstriction. This can reduce swelling and puffiness, especially around the eyes. The reduced blood flow temporarily tightens and tones the skin, providing a rejuvenated appearance.

3. Detoxification and Oxygenation: As vessels constrict from the cold, the subsequent relaxation (or vasodilation) when the skin warms again can increase blood flow. Breath-work increases the oxygen saturation in the blood. When the skin warms post-exposure, this oxygen-rich blood can nourish skin cells, aiding in detoxification and cellular health.

4. Enhanced Collagen Production: There's some evidence to suggest that repeated cold exposure can enhance collagen production in the skin over time. Collagen is a key protein responsible for skin's elasticity and youthfulness. Breath-work might contribute indirectly by ensuring that the skin receives adequate nutrients and oxygen from the blood, which can aid in collagen synthesis.

5. Lymphatic Drainage: The lymphatic system plays a crucial role in detoxifying the body and skin. The combination of cold exposure and deep breathing can stimulate lymphatic drainage, helping to clear away toxins from the skin.

Nervous System

The vagus nerve is the tenth cranial nerve, extending from the brainstem to the abdomen. It's a critical component of the parasympathetic nervous system, which is responsible for the body's "rest and digest" responses. The vagus nerve plays a role in regulating heart rate, digestive processes, mood, and immune response.

1. Enhanced Parasympathetic Activation: Cold immersion of the face can enhance the overall activity of the parasympathetic nervous system through the vagus nerve. This leads to a host of potential benefits, such as relaxation, improved digestion, and a reduction in stress-related symptoms.

2. Improved Mood and Emotional Regulation: The vagus nerve plays a role in releasing neurotransmitters related to mood regulation. By stimulating the vagus nerve, facial cold immersion might help in improving mood and reducing symptoms of anxiety and depression for some individuals.

3. Enhanced Gut-Brain Communication: The vagus nerve is a key communicator between the gut and the brain. Regular stimulation of this nerve, through practices like facial cold immersion, may promote healthier gut-brain communication, potentially impacting digestion, mood, and overall well-being.

Circulatory Health

Facial ice baths can provide several benefits to circulatory health due to the way cold exposure affects blood flow and vascular function. Here’s how they might help:

  1. Improved Circulation: The cold temperature causes blood vessels to constrict (a process called vasoconstriction) and then dilate when the skin warms up again. This back-and-forth cycle helps promote better blood circulation and improves oxygen flow to facial tissues.
  2. Reduced Inflammation: By constricting blood vessels, facial ice baths can reduce puffiness and inflammation, especially around the eyes and cheeks, where fluid tends to accumulate. Better circulation helps reduce the buildup of lymphatic fluid, aiding in less swelling.
  3. Strengthened Blood Vessels: The repeated exposure to cold can improve vascular tone and resilience, potentially lowering the risk of broken capillaries, which can sometimes cause visible redness.
  4. Enhanced Skin Tone: With improved blood flow, oxygen and nutrients are more effectively delivered to skin cells, which can give the skin a healthier, more radiant appearance. This also supports cell regeneration and repair.
  5. Stimulated Metabolism: Cold exposure activates brown fat, a type of fat that helps produce heat and burns calories to warm the body. Though mainly located in other body areas, improved circulatory and metabolic activity could indirectly benefit skin cells and promote an overall healthier complexion.

Mental Health

Facial ice baths can positively impact mental health by triggering physiological responses that can help reduce stress, improve mood, and enhance focus. Here’s how they might contribute:

  1. Reduced Stress and Anxiety: Cold exposure stimulates the vagus nerve, which is key in regulating the parasympathetic nervous system (often called the "rest and digest" system). Activating this system can help lower heart rate and promote feelings of calmness, reducing stress and anxiety.
  2. Mood Elevation: Cold exposure releases endorphins, the body’s natural “feel-good” hormones. Even a brief facial ice bath can lead to a natural mood boost, often accompanied by a sense of mental clarity and refreshment.
  3. Increased Resilience to Stress: Regular exposure to cold can help improve the body's stress response. Over time, this “cold conditioning” builds resilience, making it easier to manage stress in everyday situations and to feel more emotionally balanced.
  4. Enhanced Focus and Alertness: The cold temperature can provide a quick boost in alertness and focus by increasing blood flow and activating the sympathetic nervous system, which helps increase energy levels and sharpen concentration.
  5. Relief from Mental Fatigue: Cold exposure can reset the nervous system, offering a sense of refreshment that’s particularly helpful when feeling mentally drained. This effect can be similar to the quick recharge you might feel after a splash of cold water, but it lasts longer and can be more profound.

Make cold therapy simple, effective, and indulgent.

THE REVIEWS

Testimonials

  • Real results

    “I’ve tried every product for redness and acne — nothing worked. Then I found this.” – John S.

  • Wide awake!

    "Forget coffee. This is my new morning routine.” – Jane K.

  • Glowing skin

    "Just a few minutes in the morning drastically reduces puffiness and tightens my pores. – Anne L.

wellandgood.com

How Submerging Your Face in a Bowl of Ice Water Helps Calm Anxiety in Seconds

This random—albeit refreshing—technique helps relieve anxiety by activating the body’s mammalian diving reflex. And, according to the internet, it can also help relieve nausea and hangovers. Read on to learn more about it and how to try the ice water trick for yourself. 

lizearlewellbeing.com

I dunked my face in ice water for a week – here’s what happened

The cold temperatures cause the blood vessels under your skin to constrict, which reduces puffiness, inflammation and redness. When these blood vessels return to normal, it leaves skin with a healthy and refreshed look.

I also noticed that each time I tried this technique, my pores were visibly smaller and my skin looked smoother. While these effects didn’t last all day, it was noticeable.

soulfactors.com

Face Ice Bath: The New Secret To Celebrity-Like Glowing Skin  

Face ice baths can be the most refreshing way to jack up your skincare routine. It can be the first thing you do in the morning to energize yourself and look fresh.

There are several benefits of ice bath for face. It is a simple yet remarkably effective technique to improve your skin’s appearance. 

today.com

I tried dunking my face in water for longer-lasting makeup — and it worked!

Dunking your face in cold water to seal makeup onto your face. To me, the process sounded like it would do the complete opposite and just be a makeup-removing technique. But based on what I saw online, I had to try it out for myself.

After 10 hours, my makeup didn't fade, melt or even smudge. It was remarkable. It looked as good as it did when I put it on in that morning.

Your rejuvenating at-home wellness experience.

FAQs

What is the FaceTub, and how does it work?

The FaceTub is a tool designed for facial cold immersion therapy. It harnesses the power of cold water to improve skin health, reduce inflammation, and regulate your nervous system. By submerging your face in cold water, you can stimulate the vagus nerve, tighten pores, reduce puffiness, and enhance your overall skin appearance, leaving you feeling refreshed and glowing!

How long should I use the FaceTub for best results?

For optimal complexion results, submerge your face while breathing deeply: Aim for 2-2.5 minutes. The first couple times may feel impossible but you build up a tolerance. Everyone's skin is different so make sure to take it slow and work your way up as comfortable!

Other usage:

Mammalian dive reflex protocol: Remove breathing apparatus from bow - Hold your breath and submerge for 30 seconds, repeating 3-5 times to calm overwhelming emotions like stress or anxiety.  

How much water and ice does the FaceTub need?

Add a cup/handful of ice cubes, fill the FaceTub with cold water up to a line located on the Tub.

What temperature should the water be?

The water should be between 50°F and 59°F (10°C and 15°C) for effective results. This range is cool enough to activate the benefits of cold immersion without being overly harsh on your skin. With a cup of ice and cold water, the FaceTub will cool to the perfect temperature for you!

How do I pair it with breathing techniques?

For maximum relaxation and benefits:  

- **Controlled Breathing:** Inhale through your mouth and exhale slowly through your mouth while submerging your face. This helps stimulate the vagus nerve and calms your nervous system.  

- **Controlled Holds:** Hold your breath as you submerge your face for 30 seconds at a time to activate the mammalian dive reflex, reducing stress and promoting relaxation.

Can anyone use the FaceTub?

The FaceTub is safe for most people. However, if you have any medical conditions, such as cardiovascular issues or extreme cold sensitivity, consult your doctor before use. 

Is the FaceTub easy to clean?

Yes! The FaceTub is designed with convenience in mind. Simply rinse it out with warm water and mild soap after use, and let it air dry. It’s hygienic and quick to maintain. 

Do you offer international shipping?

Yes, we ship worldwide! Shipping times and costs vary depending on your location. Check our website for details on international delivery options.