Privacy policy
The FaceTub Privacy Policy
Last Updated: March 8, 2025
This Privacy Policy describes how The FaceTub Shop (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thefacetub.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below.
Information We Collect Directly from You
Contact details: Name, address, phone number, and email.
Order information: Billing address, shipping address, payment confirmation, email, and phone number.
Account details: Username, password, security questions, and account security information.
Customer support information: Any details you provide when contacting us.
Information We Collect Automatically ("Usage Data")
We may automatically collect information when you browse our Site using cookies, pixels, and tracking technologies. This includes:
✔ Device & browser information (IP address, operating system, browser type).
✔ Website interactions (pages viewed, products browsed, time spent on the Site).
✔ Ad engagement data (how you interact with our ads on Facebook, Instagram, or third-party platforms).
Information We Obtain from Third Parties
We may obtain information from third parties who support our Site and Services, including:
- Shopify (for order processing and store functionality).
- Payment processors (e.g., bank account, credit card details).
- Facebook & Instagram (Meta) (for ad tracking, analytics, and retargeting).
Meta (Facebook & Instagram) Data Sharing – Maximum Tracking
To improve our advertising effectiveness, we use Facebook (Meta) tracking technologies, including:
Facebook Pixel – Tracks user activity on our website (e.g., page views, purchases).
Advanced Matching – Collects hashed customer data (email, phone) to match users with their Facebook/Instagram profiles.
Conversions API (CAPI) – Sends customer interactions directly from our server to Meta for better tracking (even when cookies are blocked).
How We Share Data with Facebook & Instagram
By using these tools, we share certain data with Meta to:
✔ Deliver personalized ads based on your interactions with our Site.
✔ Optimize ad campaigns by improving purchase attribution.
✔ Improve retargeting efforts (e.g., showing ads to people who abandoned checkout).
Important Note: Even if you disable cookies, some tracking may still occur server-side through Conversions API (CAPI).
How to Opt Out of Data Sharing
We respect your privacy and provide options to control your data:
🔹 Adjust Facebook Ad Preferences → Visit Facebook Ad Preferences to manage how your data is used.
🔹 Manage Off-Facebook Activity → Visit Off-Facebook Activity Settings to disconnect tracking.
🔹 Disable Cookies & Tracking → Modify browser settings to block tracking cookies (may affect website functionality).
🔹 California Residents (CCPA Compliance) → Request to opt out of data selling at team@thefacetub.com.
🔹 European Residents (GDPR Compliance) → Request data access, correction, or deletion at team@thefacetub.com.
How We Use Your Personal Information
We use the information we collect to:
Process orders and deliver products/services.
Communicate with you about your account, orders, and support requests.
Run targeted advertising campaigns (e.g., retargeting users who left items in their cart).
Improve website experience through analytics and tracking data.
Detect and prevent fraud or illegal activity.
Legal Basis for Processing (GDPR Compliance)
If you are in the EEA (European Economic Area), we process your data based on:
✔ Contractual necessity (e.g., fulfilling your orders).
✔ Legitimate interest (e.g., website security, fraud prevention).
✔ User consent (e.g., marketing communications, cookies).
Cookies & Tracking Technologies
We use cookies and tracking pixels to:
- Improve Site performance.
- Track and measure advertising effectiveness.
- Enable retargeting ads on Facebook & Instagram.
To manage cookies, visit: Shopify Cookie Policy.
Third-Party Data Sharing
We do not sell your personal data, but we share it with third parties to provide our services. These include:
✅ Payment processors (for transactions).
✅ Shipping carriers (to deliver your order).
✅ Advertising & analytics partners (Meta, Google, Shopify).
Your Rights & Data Protection
For California Residents (CCPA)
✔ Right to Access – Request a copy of the data we hold about you.
✔ Right to Delete – Request deletion of your personal data.
✔ Right to Opt Out – Prevent us from sharing your data for targeted advertising.
For European Residents (GDPR)
✔ Right to Withdraw Consent – Stop data processing at any time.
✔ Right to Restriction – Limit how we use your personal data.
✔ Right to Data Portability – Receive a copy of your data in a structured format.
To make any of these requests, contact us at team@thefacetub.com.
Children's Privacy
Our Site is not intended for children under 16. We do not knowingly collect data from minors.
Security & Data Retention
We implement security measures to protect your personal data, but no system is 100% secure. Data is retained only as long as needed for:
✔ Order fulfillment.
✔ Legal compliance.
✔ Fraud prevention.
Contact Us
For any questions about our privacy practices, please contact:
Email: team@thefacetub.com